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Monday, 1 October 2012

"Oh My God" Box Office collections over the entire weekend


Oh  My God is not basically an Akshay Kumar starrer film. Akshay Kumar is not in the main lead while Paresh Rawal is in the main Hero. Though Akshay Kumar plays the part of God. It is basically a word of mouth film. The main audience for the movie are family & ladies & the fate of the film depends upon its growth on Saturday & Sunday. 

Gujarat will open well since the movie has a Gujarati flavor but the business in other parts of the country will have to depend on word of mouth of the movie. Now lets see what it does over the entire weekend.

Oh My God opened 30% - 40% at the multiplexes on Friday morning which is below the mark. The collections are better in few parts of India but major parts of India remained low. Now everyone is waiting what happens to the evening & night shows as collection in the morning shows are not good.

The best opening state was Gujarat due to the film’s local flavor. The film did not open well in other parts of the country since it is not for masses or youths & is for family audiences at the multiplexes.

So the main business of the movie was expected to come from family audiences on Sunday. Since on Sunday families come in huge numbers in the multiplexes. If a good jump is noticed on Sunday then the film will surely do good business in the long run.

Oh My God did a business of 3.75 to 4 crore nett on its first day which is poor. The business in Gujarat where the film performed best is average but the collection elsewhere is very low.

In Delhi/UP the film collected 75 to 80 lakhs, in Mumbai the film collected 1.50 crore due to good business in Gujarat. Eastern & southern parts of India is very low & central India is low with a collection of 55 lakhs approximately. The film was banned in few places of Punjab that is why the film did not performed well there.

If the film grows 25% to 30% on Saturday & Sunday then the film will score well at the box office.

Oh My God collected 5.25-5.50 crore nett on Saturday which is very good. Now the two day total stands at 9.50 crore nett.

The overall business of the film is low but the good growth on Saturday has given a ray of hope for the film at the box office. If the collection of the movie on Friday would have been higher then the movie would have a sure shot chance at the box office.

On Sunday there is a cricket match between India & Pakistan so the collection of the film will get affected. And now it remains to be seen how much the movie gets affected.

The movie will collect approximately 15 – 17 crore nett on the weekend depending on its collection on Sunday & the effect of the cricket match. The main business on holidays come in between 12 noon to 5pm & the match is on 7.30 pm. So the night shows & the late night shows will get affected.

The total weekend business of the film will be lower if though the film collects good on Sunday but there is a holiday on Tuesday & if the film does good business on the weekdays then the first week will end up with good numbers.

The film collected 16.50 crore nett over its first weekend which is a low total but still good if we consider the low 4 crore nett collection on Friday. Gujarat performed best while the worst performed states are West Bengal & Nizam. If the film performs well on Tuesday then the week will finish with good numbers.

The cricket match had least impact on the film on Sunday as collections are up by 25% from Saturday while the collection of Saturday were 35% up from Friday.

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