Heroine has good first day but fails to show growth on Saturday

Heroine collected a good 7 Cr nett on Friday as per as early estimates. The collection is pretty good. Heroine  has a female lead & there is no male lead in the film. So if we go by that then a female lead oriented film does very weak business in India. But Heroine has overcome that & has come out with flying colours.

But still collections are not upto the mark because the movie had a very wider release. The film performed very well in mass centers & it has beaten the collection of Barfi there. But in Multiplexes the collections were lower than Barfi by 20-25%. In premium multiplexes the collections are much lower than Barfi.

The audince report for the film is not encouraging but still it will show some growth on both Saturday & Sunday. Barfi has affected the business of Heroine in mutiplexes since Barfi has been hugely applauded by the multiplex audience.

Barfi is very strong in multiplexes on its 8th day as it collected 3.25 Cr nett as per early estimates. It dropped 60% from day 1 which is very good. The normal drop is 70% as does by big films so the drop for Barfi is pretty low. The total collection of Barfi as of now is 61 Cr nett approximately including its 8th day.

The major contribution of the film came from areas like Mumbai, Delhi, Punjab, West Bengal & Mysore. But the mass centers under performed.

Heroine is also a multiplex oriented film & it has been promoted very well but despite the release of Heroine Barfi remained rock steady especially in the multiplexes. Both Saturday & Sunday will witness a very good jump for Barfi & the second weekend will end up with very good numbers.

Heroine collected better in multiplexes with 55% occupancy while single screens were much lower wth 35-40% occupancy. With mixed word of mouth its remain to be seen how well it does over the rest of the weekend.



Heroine shows no growth on Saturday. The Saturday collections are more or less similar to the Friday collections. The film collected around 6.75 to 7 crore nett on Saturday and thus the two day total stands at 14 crore nett approximately.

The collection seems to be quite good but as the film fails to grow on Saturday it will find very tough to continue doing good business in weekdays. The film is likely to show drop on weekdays. The weekend will finish at 22 crore nett but it will likely to struggle after that.

The film is not really a mass oriented film that is why it was necessary for the film to do good business in mutiplexes especially premium multiplexes, but the movie fails to do that. This may be due to the mixed word of mouth by the audience. On the other hand Barfi is so strong at multiplexes that it has eaten up the business of Heroine.

Barfi on the other hand gained a lot on its second saturday. It collected approximately 5-5.25 crore nett on its second saturday. The total collection of the movie in its second weekend will be in the range of 15 crore nett.

The collection of the film is excellent at multiplexes especially premium multiplexes. In some high end multiplexes the business of the film on saturday is better than the newly released Heroine. The film is a total failure in smaller circuits as the film is not for masses.

The high end metro multiplexes will continue to do excellent business & the lifetime business of the film is sure to cross 90 crore nett & if the film can run like this for another 2 to 3 weeks then the film may even touch 100 crore nett.