Heroine has good weekend but the trending is poor

Kareena Kapoor starrer Heroine released on 21st September. There are news from the industry people that Theatrical trailers of Race 2 & Talaash is set to release with Heroine. 

We have already seen a 75 sec promo of Talaash on Jan 25 & at that time the movie was schedule to release on May 1 just after IPL. But before the release of Talaash the movie Kahaani starring Vidya Balan came out & became Blockbuster

Heroine collected approximately 22.50 crore nett in its first weekend. On Friday the movie collected 7 crore, on Saturday it collected 7.25 crore & on Sunday the movie collected 7.75-8 crore nett.

The film did good business on Friday but could not capitalise on that & could mot make any improvements on Saturday & Sunday. At some places the collections of the movie on Sunday is even lower than the collections on Friday which does not indicate any good sign for the movie.


The weekend total of 22.50 crore nett is a good amount for a film like Heroine since it has no A lister hero in it but the trending of the movie suggests that it may struggle from Monday onwards. In mass areas the film has not performed well but did fair business in Mumbai & Delhi cities.

Heroine is a Kareena Kapoor starrer movie Co-produced, Co-written & directed by Madhur Bhandarkar. The role of the aspiring actress is played by Kareena Kapoor. The name of this character is Mahi Arora. The other starcast consists of Arjun Rampal as Aryan Khanna, Randeep Hooda as Angad Paul, Rakesh Bapat, Shahana Goswami, Divya Dutta, Mugdha Godse, Helen, Shilpi Sharma, Lillete Dubey & Ranvir Shorey as guest appearance. The music has been composed by Salim Sulaiman.

On the other hand Barfi collected a whopping 15 crore nett in its second weekend. The second weekend collection of Barfi is similar to the second weekend collection of big films like Bol Bachchan & Agneepath. The only big films which have collections better than the second weekend collection of Barfi are Rowdy Rathore, Housefull 2 & Ek Tha Tiger.

Heroine has good first day but fails to show growth on Saturday

Heroine collected a good 7 Cr nett on Friday as per as early estimates. The collection is pretty good. Heroine  has a female lead & there is no male lead in the film. So if we go by that then a female lead oriented film does very weak business in India. But Heroine has overcome that & has come out with flying colours.

But still collections are not upto the mark because the movie had a very wider release. The film performed very well in mass centers & it has beaten the collection of Barfi there. But in Multiplexes the collections were lower than Barfi by 20-25%. In premium multiplexes the collections are much lower than Barfi.

The audince report for the film is not encouraging but still it will show some growth on both Saturday & Sunday. Barfi has affected the business of Heroine in mutiplexes since Barfi has been hugely applauded by the multiplex audience.

Barfi is very strong in multiplexes on its 8th day as it collected 3.25 Cr nett as per early estimates. It dropped 60% from day 1 which is very good. The normal drop is 70% as does by big films so the drop for Barfi is pretty low. The total collection of Barfi as of now is 61 Cr nett approximately including its 8th day.

The major contribution of the film came from areas like Mumbai, Delhi, Punjab, West Bengal & Mysore. But the mass centers under performed.

Heroine is also a multiplex oriented film & it has been promoted very well but despite the release of Heroine Barfi remained rock steady especially in the multiplexes. Both Saturday & Sunday will witness a very good jump for Barfi & the second weekend will end up with very good numbers.

Heroine collected better in multiplexes with 55% occupancy while single screens were much lower wth 35-40% occupancy. With mixed word of mouth its remain to be seen how well it does over the rest of the weekend.

"Talaash" Newly Launched Theatrical Trailer

There were news from the industry people that Theatrical trailers of Race 2 & Talaash was all set to release with Heroine. We have already seen a 75 sec promo of Talaash on Jan 25 & at that time the movie was schedule to release on May 1 just after IPL. But before the release of Talaash the movie Kahaani starring Vidya Balan came out & became Blockbuster.

  

It was said that Aamir Khan who is in the main lead in Talaash was not happy with the ending story of Talaash since it was very identical with the ending story of Kahaani. And audience will not love to see similar endings of two movies back to back. That is why he decided to change the ending story of Talaash. As a result re-shooting was done & the movie got delayed.

Some said that due to the Tv show Satyamev Jayate the release got delayed. But anyway now the film is ready & is schedule to release on 30th Nov 2012. A longer version of the trailer will be releasing with Heroine. Rani Mukherji & Kareena Kapoor is also there in the movie apart from Aamir Khan.

  

The full name of this movie is Talaash - The Answer Lies Within. The movie is a psychological thriller. The movie is directed by Reema Kagti. It is produced by Aamir Khan Productions & Excel Entertainment. The music director is Ram Sampath & the lyrics is written by Javed Akhtar. The movie is inspired from a Tamil thriller Anniyan. The movie stars Aamir Khan, Kareena Kapoor, Rani Mukherjee, Shernaz Patel, Raj Kumar Yadav & Nawazuddin Siddiqui. It is schedule to release on 30th of November 2012.

In the movie Aamir Khan plays the role of a police inspector named Surjan Singh Shekhawat. Rani mukherjee plays the role of his wife & the name of her character in the movie is Sunaina Singh Shekhawat. Kareena Kapoor plays the character of Rosy. The other casts in the film are Raj Kumar Yadav, Nawazuddin Siddiqui & vivek Madan who is Aamir’s friend in the movie.

In an Interview Kagti revealed that before casting Aamir Khan for the movie she approached him for another movie. Later he was finalized for this movie. Later Kareena Kapoor & Rani Mukherjee were selected to star opposite Aamir Khan in the movie. All the characters of the movie had to sign an agreement before starting the first schedule of the movie.

Aamir Khan & Rani Mukherjee first started the shoot in March 2012 in Mumbai. Aamir Khan & Kareena Kapoor were needed to shoot some scenes at the red light area in Mumbai. But Kagti refused as she predicted that it may not be safe for the actors. Then the scenes were shot at Leopold Café at Colaba.

The second phase of the shooting took place in Pondicherry & ended by August. The final phase of shooting started in the mid of September at Khopoli where an under water scene was about to shot. But due to some problem the scene was later shot at a studio pool in London. The total filming was completed by November 2011.